Fluids react to applied force according to the laws of physics, morphing in appearance and shape in accordance with their physical environment. Media such as ink and paint are capable of conveying dramatic gestures and contrast. As a result, they have been beloved by artists for centuries. Making a Splash examines the work of a whole new generation of designers who blend traditional inspiration with a new aesthetic to bring hand-manipulated effects into the digital arena. This collections looks at applications across the fields of advertising, photography, branding, typography, fashion and graphic design that display creative approaches to this distinctive art form. Whether they are black and white or polychromatic, the effects are united by a common appeal: a resonance that speaks to our artistic as well as cultural heritage. Get splashed!
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