TAN-LUXEThe Gradual - Gradual Tan Lotion - Cruelty & Toxic Free

I am naturally pale and was looking for a product that was easy and gave natural looking results. This lotion is it! It's amazing! Easy to apply. First day I used it, I didn't really notice much difference in my skin color. But I got a nice tan glow after the second application on day 2. Showering doesn't seem to affect it at all which is great. No streaks. Just ensure you rub it in well, in a circular motion. Wash your hands thoroughly after you're done. I washed my hands after each use and I had zero issues with color on the palm of my hands. I am definitely a fan of this product!

I'll start off by saying this is the first time I've tried any type of "self tanner" since I'm super impatient and I was always afraid of being orange and streaky. I was doing some research and came across this, and although it's a bit pricey I can confirm it is well worth it! After going through reviews I did end up purchasing a tanning mitt to apply and this goes on so easy! It is very thin compared to normal lotions so you don't need alot. After the first application I could see a noticeable difference and there were no streaks! I've used every other day for about the last week and I've stayed with a nice glow. It didn't turn streaky or wash off in the water and no stains on my towels! I lotion my knees/elbows first then just apply it with the mitt like normal lotion making sure I rub it in well. It does have a slight smell, but it's similar to how I've smelled after using a tanning bed so I don't mind it and my husband says it's hardly noticeable. This is a great product!

This has a light pretty fragrance that I really like! It goes on smoothly and dries quickly. I just need to order a darker one next.

Easy to use and works great. I am a beginner with self tanning products and was nervouse, but it doesn't seem like you can err with this product! I love it!

I read a lot of reviews on how this was a perfect gradual tan. I disagree. While it smells nice putting on, it quickly turns to that typical fake tan smell. So if you are buying it to not smell like fake tan - don’t. It also says it isn’t streaky, but it is! I am a long time fake tanner so I was hoping this was a quick fix to my typical st tropez routine. It’s not the quick fix. Maybe you can do one application and it looks fine (but almost unnoticeable) but when you apply a second coat the next day, the discrepancies become apparent. If you thought this was a daily or intermittent lotion to give you a nice tan, I would just stick to your normal self tanning routine.

I’m always looking for a product that will give me a natural glow without looking orange or streaky. I gave this a shot and I’m so happy I did! This is absolutely my new go to! This lotion is not sticky, does not have a nasty smell and dries super fast! I am usually so white and pasty, and I am GLOWING! I applied it with my tanning glove with no problems. Love love love!

Honestly not great. The scent is so unbearable. And it’s so frustrating because they claimed to have a great scent - it literally claims that on the bottle! I had to wash it off within a few hours because it smelled so horrible. The color shift is really not that great either.

THE BEST tanning lotion out there. Super easy to use. Does not smell. Goes on evenly. As a self proclaimed tanning expert, this is hands down the best tanning product out there. The price is WORTH IT. You’ll develop a nice tan after one use. It’s easy to use consistently because you don’t have to do all the extra work like with other tanning products or spray tan. Can easily apply after the shower.