FudgeProfessional Clean Blonde Damage Rewind Shampoo, Intense Purple Toning for Blonde hair, Bond Repair Technology, Sulfate Free, 250 ml

This stuff is amazing! Finally able to keep that fresh clean blonde that I love, makes my hair soft and smells great! Very happy

This is the best purple shampoo that I have ever used. It took all the yellow brassiness out of my hair and toned it to a gorgeous ashy colour. No purple tones whatsoever. Absolutely brilliant . I would highly recommend.

I use this brand a lot, and have used the everyday shampoo and conditioner too. This brand was reccomended by my hairdresser and I can see why. It is very intense and can stain the bath/shower/clothes if not rinsed off immediately. I put this on and lather it in - it smells delicious! I leave it in for 5-10 minutes at a time. The suds that wash out are purple, and my hair is perfectly toned. My hairdresser friend always comments on if I've had my hair toned/cut recently, and my other friends ask If I've been to the hairdressers too - when really all I've done is use this Shampoo. I would recommend this shampoo to anybody with bleached blonde hair that doesn't want any yellow/orange tones peeping through. The bottle lasts a long time, and I always keep it stocked up. I've been using this brand for several years now - great choice.

Game changer! Turns my orange hair a light ash colour. I use this as a regular shampoo. Very effective and good value for what it does. Good size!

Highly pigmented (what I was after), nice smell, hair feels very clean. The only reason it's not 5 stars is I feel my hairs texture is a little dry after using it. Other than that it does exactly as I need. Decent sized bottle and a little goes a long way, so appears to be good value. Has got my blonde back to freshly coloured after one wash :)

Brilliant products. A friend recommended it. Bought both the shampoo and conditioner they're fab

ProsThis stuff really works! I have somewhat of a dirty blonde colour with some strands being quite dark and some very light. It tones them all beautifully, without making the hair darker like with toning at the salon. Of course it takes better on lighter strands but I was surprised that even quite dark orange buts of my hair were significantly cooled down.It also doesn't dry out the hair and they appear very soft when the shampoo is washed off, unlike many other purple shampoos I triedConsIf you have very light blonde DON'T leave it on for more than 5 minutes cause it is quite powerful and will make them purplish :) if you don't overdo it, it works greatCan stain hands, around the nails easpecially, so you have to wash them with soap thoroughly as soon as the shampoo is on your hair!

Does exactly what it says it does. A little goes a long way, does stain hands purple but washes off if washed immediately after washing hair. Will buy again