Ion Bright White Creme Lightener 15.9 Oz

This product does an amazing job of bleaching your hair without it burning.It’s a thick hair cream lightener that coats your scalp and does a great job may take a few applications for darker hair.

I saw a few reviews saying people put this product in their hair and it did nothing. I guess they didn’t read the directions cuz you have to use this with developer. I use a 20v and mix at a ratio of 1:2 (1 part lightener: 2 parts developer). Takes about 40 mins and my roots are blonde and ready for my vibrant blue hair dye application.

Muy buen producto logre el objetivo por el cual lo obtuve

Bleached my hair for the first time in almost a decade, and it didn’t seem to damage my hair at all, after bleaching and dying my hair all in the same night it’s still super soft. I would definitely recommend this stuff!

I am not by any means a professional, but I've been doing my own hair for 10 years, and this is my go-to lightener. Like I LOVE this stuff. It's gentle on the scalp, lifts quickly, and has never damaged my hair or scalp, even when I've made mistakes and get bleach on my pre-lightened hair! (Which I don't recommend doing). I can't say if it lifts to level 10 by itself without toner, but it definitely lifts to level 8-9 and creates a perfect canvas for color.

Amazing for hair bleaching

Received bottle broken inside of package not wrapped in plastic like other chemical product was. Shipping box was fine. Seems I was sent a broken bottle because products were not inspected apon packing.

Mixes well with the sensitive Scalp developer